Explore Tianjin animation industry inflection point

With the "Internet +" coming era, the traditional industry is facing unprecedented play bubble shooter opportunities and challenges. In the animation industry as an example, the paper cartoons, television animation can not fully meet the needs of people. Especially in 2015, with the "Internet +" fast, animation industry has entered a new turning point. So, Tianjin animation industry how to face the "Internet +" era of challenges and opportunities it? By 2015, domestic animated film "The Return of the King Journey to the West" turned out, released 62 days at the box office 956 million yuan, becoming the highest-grossing animated film. So, what makes a "Story Returns" success? "Return of the King" producer Lovells, said in addition to good content and production, "Internet +" also "Story Return" key to success. First, they found a core audience through the Internet and began widespread: (Lovells: At that time we discovered a number of very high quality diffuse country lovers on Bilibili website, then a dedicated industry vertical sites, and slowly move to Weibo, QQ space there is on the right note, and later by various methods in the micro-channel circle of friends began to refresh.) The birth of a classic movie, is inseparable from financial support. "Return of the King" and it took eight years, 600 people involved in the project, the production cost of nearly billion. Internet + not only to Chupin accurately and quickly find the audience, but also to "crowdfunding" in such a way, quickly raised a number of funds, 89 crowdfunding investors invested a total of 7.8 million yuan. In addition, "Return of the King" to obtain ultra-high box office, too, and micro-channel marketing are inseparable. Lovells, said: (Lovells: electricity providers on the mobile Internet, in particular micro-channel movie ticket is our joint Chupin, the joint issuer also in the mobile Internet era, the electricity supplier transactions more convenient, you like this movie, a picture point. , sweep the two-dimensional code, fingertips can buy movie tickets, but also to buy a ticket to someone else.) Piece of a jigsaw, is evident. "Return of the King" success, let people see the "Internet +" to the traditional animation industry has brought unprecedented opportunities. At the same time, Tencent animation, the rapid rise microphone cushions cartoon animation and other Internet platform, effectively solves the animation products rely solely on publishing houses, magazines, television stations spread situation. National Director of Industry Department of the Ministry of Culture Animation Department horsepower, said: (Hp: whether Internet-based animation network, or phone-based mobile terminals animation in China has made considerable progress, such as relying on the mobile Internet, we can use portable smart phone, quickly happily accepted their favorite animation products. through the "Internet +", spread cultural products have a wider scope, the development of cultural enterprises also have a broader space.) However, opportunities always coexist with challenges. At the recent "2015 Chinese play Angela Games animation industry inflection point" industry discussions and exchange activities, the domestic cartoon industry leader - the founder of comic spirit world Chen Weidong's remarks revealed the "Internet +" era, traditional animation companies are difficulties: (Chen Weidong: 2.0 times the animation is paper comics, animation is one-way, I see what you sow what .3.0 Age comics changed, has begun timeline, unlimited turned up; animated by a grand place to change the broken network. Comics long story can be fun, as long as you can point explosion, the paper books to quickly lower the quality of grass-roots and state players, so you'll find a new Internet language, is the new Internet era mentality .2.0 a batch vocational animator, cartoonist, their language readers with the Internet today is does not correspond.) Take the comic spirit world, the peace of mind in the past so that the company can become a real money a lot of comic books, in today's "Internet +" at times, it seems to have been less popular. Faced with new crises and challenges, the spirit world comics embarked on the road to accelerate transformation. Deputy General Manager Li Wei comic spirit world, said: (Li Wei: Now our digital animation has accounted for more than 50% of business volume, including the sound of the phone has a movable cartoons, including creative micro animation, mainly in the form of micro-channel, microblogging spread of 30 seconds of animation as well as micro now more fire WeChat expression, QQ expression and some extension of the product.) On the one hand, some of the veteran of the animation business as God began to upgrade this sector, on the other hand, Tianjin actively foster the introduction of a number of Internet and animation companies. Last year, the largest online comic platform Yaoqi settled in SSTEC national animation park. It subverts the traditional forms of creation and dissemination of comics, cartoonists around the country and even the world through a network focused on "Yaoqi" platform. Currently signed this web comic cartoonist platform has play Ella Dress reached 12,000 people, comics reach 40,000. With "Yaoqi" 90 CEO words, Yaoqi born internet, longer than the Internet, old comic mode already can not keep up the pace of the Internet age: (Zhoujing Qi: do we use the Internet to spread, and creation of content aggregation, what is on the Internet to do Relatively speaking, our volume is slightly lighter but more efficient enterprise original Chinese cartoonist may see. is hundreds of it, when we use the Internet to give him enough space after all these years tens of thousands of animators emerge Internet to solve the problem of asymmetric information and organization, these two problems are resolved, an industry radiate new vitality.) At the same time, the government is also actively create an environment suitable for the survival of the Internet business, culture and science and technology will be closely integrated, the capital, to achieve convergence. Cooperation by the Ministry of Culture and the Tianjin Municipal Government to build a national animation park, and actively play a leading role model, to provide personal nanny service for the animation business. Tianjin Eco-city Administrative Secretary of Commerce Willow said: (Willow: We provide public technical service platform, including THINKBIG incubator is China's first cultural theme of the incubator, and we create financing platform and a forum for cross-border cooperation, etc. Now eco-city investment, distribution, content. manufacturing, broadcasting class more and more enterprises, have substantially the ring on the ring.) Good industrial investment environment, but also attracted many companies and investors. Early Bird investment fund co-founder Xie Kunze believes that the Internet has a gene enterprises, especially in the corporate segment to make a difference, is becoming a hot investment: (Xie Kunze: I think there are opportunities in their respective market segments, such as educational animation, if entrepreneurial team according to their own core strengths, combined with the power of the Internet with the capital, I believe that we can do in the segment of track the highlights of works and to form a good brand.) Frozen Games - Juegos de Frozen - Jogos de Frozen - Permainan Frozen - Игры Холодное сердце
Giochi di Frozen - Frozen Spelletjes - Gry Kraina lodu - Elsa Spiele - Jeux de Frozen - Elsa Oyunlari Statistics show that as of 2014, the city of the animation business through state-certified 19 of these 19 enterprises with annual production of 107 original comics, 46 original animation works, online animation downloads reached 74 million times. National Director of Industry Department of the Ministry of Culture animation department, said Ma, Tianjin animation industry has inherent advantages, should firmly grasp the "Internet +" this rare historical opportunity, to achieve new development: