VR tide, most video sites Why so cautious?

2016 known as the "VR outbreak years." From domestic and foreign giants to start-up play baby games companies want to take this concept a big fuss. Since VR is directly related to vision, therefore, as a visual content production and delivery platforms, ideas and trends in the video site is worth special attention. In fact, it is the predecessor of the video site set off a storm of Science and Technology of China VR trend, but after the end of 2015 intensive video sites began to tell "VR Story" window period of time, not difficult to find, in addition to the Storm technology, most for VR video website industry is still cautious, why? Throughout the direction for various video sites, we intend associated VR program is divided into three categories - The main hardware Two years ago, the video will be announced circle of music, as do Internet TV head for the alien, but now, in the "create ecological" slogan, whether a video site announced what hardware seem surprising, but this time the leader is Storm mirror. After being acquired Oculus Facebook, the first generation of products is still in childbirth, the Storm science and technology in the domestic market has not yet introduced the first generation of "Storm Mirror." The latter give the impression that nothing less than the rough work, terrible experience. But then, as the storm video site, with "VR" hardware concept, the share price was pushed up to more than $ 200. Mirror Storm in early 2015 formal independence from the storm get in two rounds of financing science and technology, science and technology in the first round by the storm, Huayi Brothers, Telling Holdings, love Strickland, sonhwa capital investment, the valuation of $ 50 million, while the B round after obtaining 230 million yuan financing, valuation has reached 1.43 billion yuan. From the nature of financing twice, the next storm apparently intends to mirror in the domestic market. But the storm in the field of hardware is clearly not ready to go it alone, the storm has invested more than content to VR-based company (such as science and technology with the cast jingle cats) in the VR industry chain, but also on its own internet line several VR game. Overall, the Storm technology has become the domestic video sites in the transition to a VR most thorough and aggressive company. Main content Even video sites listed above intend to hit the "hardware" brand, can not help but have a considerable amount of content partners. This is obvious - although the hardware make the video site for many more "ecological" story to tell, but the fundamental competitiveness of the video site is still on the video content services, Youku potatoes (unity) and is a typical representative Iqiyi . From 2015, the iQIYI launched a non-commercial version of the VR video app, compared with the development of VR hardware platform or production, the cost of publishing an app obviously much lower, so the launch of this app like It accounted pit move. By early 2016 iQIYI and strong scientific and technological cooperation oxygen to give the latter's VR content. August 2015, Youku potatoes renamed the "unity" of the occasion, it is claimed to start the VR content production, but no further public information. Early 2016, it announced its first profit Cool 6 media that has already begun to build VR community, but from the point of view Ku6 official website, VR community and no substance, empty shell obvious. Subsequently, Chen Tianqiao, Shanda announced the privatization tender issued to cool 6, VR 6 cool story may be made in terms of the grand. PPTV chose to cooperate with mobile phone manufacturers Nubia, to provide VR content. The main technical BAT is known as the three in "the first release VR Program" Tencent, in time for the end of 2015 released its VR program, including Tencent VR SDK and developer support program. As for the phone and one machine VR hardware device, to go to the third quarter of 2017 to launch. Of course, for now, not sure about the plan and play Frozen Games Tencent video, Tencent video depends on the positioning of the whole group. Overall, in addition to the hardware strategy always posterity step Sohu video No related news, the Chinese large and small, more or less a second and third tier video sites have taken a cautious first step. In front of the seemingly prosperous VR industry, the video site is so cautious they are justified. Video site does not work on VR All in First, the emergence of the concept of VR is certainly very early, but before 2011 is extremely slow development in the country to fire up even postponed to 2015. Currently audition interactive VR (video, games, education, etc.) obvious shortcomings, such as the user makes dizziness, eye exclusivity strong, once you can not use to do other things. Mirror storm out of the 4th generation, with nearly a year and a half sold 50 million units, a figure not to mention the various handset shipments par, or even less than a fraction of the video site has been touted Internet TV sales. Currently people use VR can experience things, can be used instead of the traditional model, while the power of this traditional habits (such as drinking or using the toilet at the movies) are often very powerful. Secondly, the whole industry chain is still in chaos. So that the video site was Cuoshou is upstream from the content production and providers, to the middle reaches of the platform, app developers, and then to the downstream end hardware, every aspect of VR industries are still developing rapidly, but blindly, no industry standard, there is no specific legal regulations. Phone VR experience has always been poor, one machine VR are too bulky, faced with so many unknowns, the video site in the end is involved in one part, or as creating ecological as before, to get hold of the big news? Short immune answer. Third, despite TrendForce already optimistic forecast, by 2020, VR industry output will reach 70 billion US dollars of scale, which could reach $ 20 billion of hardware, software, reached $ 50 billion, but there did not seem to really what parts of the content provider children, to get through the culture of the market five to 10 years to do hardware to make money, it seems too long. You know, the Chinese video site development for 10 years is also the athletic predicament, stump VR II battlefield, it is unbearable tired. 2016 was a turning point in the development of the video industry, this year probably will determine whether the industry will turn over a profit on the whole industry chain development and paid membership model, if you want to put in more effort to develop VR hardware platform or technology, is bound to drag on performance. Storm so special is that it is no in-depth involvement from the beginning of video copyright wars circle, hand advantage copyrighted content is not much, so the new industry can Beginning of All in, but have on hand a variety of resources Rights Video We can not abandon the existing site content to build a new ecological future is uncertain. So video sites, through certain techniques of existing content into appropriate VR watch, while using play Barbie Cooking Games the experience accumulated during World War II Rights advantages of resources to fight again, eventually becoming VR content provider or content experience is probably the most good option - that is a part of the future peace of mind to do VR ecology. After another big ambitions but also dutiful, not an eco-encompassing. Based on the above several factors, although VR has become the undisputed industry hot spots, but whether China or the United States, most of which will be in the video site (in particular hardware platform and the development of links) plays a more detached role, particularly after 10 in honing the Chinese video site, has just learned the importance of "advantage content", in any case will not go to waste big bucks an unnecessary additional 10 years, after all, the first profit in the domestic market is more critical, VR icing on the cake of this thing It can wait. Of BAT's video site, the future of the world is their video, in the field of VR hang place?