Outbound destination resource wars upgrade

Outbound tourism enterprises for destination resources in different ways, in addition to the high-profile way play bubble shooter into the capital, there are many companies route through the vertical segments, as well as overseas Chinese chartered the incident mentioned in the local services . Japan, South Korea, Thailand and other countries as the main destination for Chinese outbound tourism, aiming to become the first field trip prices. Outbound travel free exercise platform most likely to founder and CEO Rui recently exposed the same way poaching insider, but with the way the day after a public apology. But in reality is behind the poaching of tourism enterprises in terms of outbound travel destination resource wars. Since last year, tourism enterprises through the acquisition of local travel agencies, set up branch offices, local travel agencies to apply for a license, etc. staking their claims, the industry is expected outbound destination scramble for resources will continue to upgrade. Misfires Rui an article recently detonated industry. The article said that most will swim platform Ranger (Overseas Travel Destinations locals) was the same way network to steal information, the same way network recruiting local project manager to send messages to users most likely to swim through this information. With the way Tourism responded that "internal venture process with the Ministry of Tourism to obtain local guides and locals inappropriate manner, for start-up companies and the locals had hurt the company has been ordered to stop, and the obtained data were deleted." At the same time, the same way most likely to travel to swim to apologize. However, Zhang Rui and represents the most dissatisfied with the way the tour will be the way of apology. In fact, with the way the event was a poaching misfires domestic tourism enterprises in foreign destination layout. Recently both acquisitions or joint ventures with overseas distribution process more obvious, but the way cattle, Ctrip, spring, Haitao, all letters have already begun. Crack network president to Beijing Daily, told reporters that the number of outbound travel continues to rise, the market conditions are in line with the layout of tourism enterprises in foreign destinations. "Capital market requirements of the enterprise is to do large-scale, if you do ten years ago is achieving its purpose, but now you can." Incoming capital Outbound tourism enterprises for destination resources in different ways, in addition to the high-profile way into the capital, there are many companies route through the vertical segments, as well as overseas Chinese chartered the incident mentioned in the local services . Japan, South Korea, Thailand and other countries as the main destination for Chinese outbound tourism, aiming to become the first field trip prices. With the way Tourism since last year has continued action in this regard. In November last year, with the way Tourism and International play Angela Games Travel Japan HIS joint venture. In December, with the way Tourism is a joint venture with South Korea's Lotte joint venture company, committed to the integration of local tourism resources and procurement. In early February of this year, with the way Tourism and play the US holiday a joint venture in Thailand - the same way to play the US holiday Company. The three companies are committed to purchasing local tourism resources and jointly develop the local tourism market. And in February this year, Beijing International Travel Service Co., Ltd. Haitao to ¥ 112 million acquisition of Japanese ground operators JSC. Two days later, Wanda E. Land Group was established with South Korea to cooperate travel agency. Meanwhile, in May last year, Ctrip set up branch offices in Japan, and Japanese travel agents to get a license in December last year, becoming China's first travel agency to obtain a license in Japan online travel companies. In January this year, Ctrip again $ 180 million investment in India's largest online travel company MakeMyTrip. Spring Group, layout deeper in Japan, announced late last year in Japan within five years to open 15-20 hotels. In addition to short-term aspects of layout, long-term field-owned enterprises have long been shot. Early 2014, Ctrip strategic investment will hit North American tourism business travel the way the wind, the same year in September and invest in European tourism market, one of four wholesaler Huayuan trip. Tuniu acquisitions in the first half of last outbound and domestic travel wholesalers Continental Bank, and has been force direct mining operations. In addition, the UTS, Caesar and other traditional travel agencies in Europe and other places layout earlier. Competitive Upgrade Although the layout has already started, the new movements are emerging, but the outbound destination resource will not be easy nut to crack. Travel tension knowledgeable CEO, said the layout of overseas trend, the current can be divided into wholesalers and channel two kinds. Which refers to a public letter wholesalers, Caesar, through direct overseas layout, you can master the right to develop products, to control production processes; while for the channel, in the tourist areas of standardized products through direct mining, etc. can also improve profit margins also expressed, by way of capital investment or set up joint venture travel agencies abroad, we can better control the service quality of tourism products. For layout Japan and South Korea and Thailand, in an interview with Zhang Rui Beijing Daily reporter, said, "Japan and South Korea outbound Thai, like wide north of the country, changes in user behavior first began in these destinations, the layout of the future the emphasis must be from near to far, the next step is the United States, Australia and Europe. " However, the destination resources include local transportation, attractions, dining, WiFi and other products and services segment, the real integration of these resources is not easy. Rui said the travel destination is in addition to the Traffic, accommodation third pole is a trillion volume is extremely fragmented, scenes, personalized, decentralized play girl games areas of resources, entrepreneurship in this area very difficult. "Only a strong team, want to get deep, have a chance to run fast, and the rest must be cannon fodder." In addition to the integration of resources dispersed outside,he also pointed out that his team deployed at the local level is particularly critical. "There is no team in their local destination is difficult to do business." In this regard, the tension also believes that the current layout in foreign tourism enterprises has just started, did not see substantial results appear, "the concept than real." . However, although difficult, but a number of industry are expected in the next two to three years, a tourist destination layout will be increasingly fierce battle for the enterprise, it is the early morning, too. 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