After spending $ 85 million, FB closed the developer platform

2013, Facebook acquired mobile development toolkits and support systems Parse.play bubble shooter This social networking site was ambitious: Parse Facebook will become the aid developers in the future transform into true cloud company a way that it can and Amazon, Google, Microsoft and other companies to compete on the same stage. Now it seems, already overwhelmed by ambition turned into dust. Thursday, Facebook said it plans to close Parse, the company invested in this service platform higher than the $ 85 million reported alleged. "We know that many of you have relied on Parse. We are trying to make this transition as smooth," Parse founder Kevin Lacker (Kevin Lacker) said in a blog. "We work with each of you feel very happy, you also let developers create deeply admire us." Parse involved in most of the service is that most people never see. Parse offer support and tools to help developers greatly saves time independent programmers to follow the rear end, so that they can have more time writing code. Use Parse developed products include productivity applications Quip, travel site Expedia and Orbitz. Facebook developers can store data, send the product to the customer to profit from Parse the notification. However, to achieve this goal will not be easy. Microsoft, Google and Amazon also offers a similar development platform, and other computing tools and services developers need is also more abundant. Especially the Amazon Web Services, over the past two years it has been emphasizing its development tools and analytical services, so the use of these tools and services companies can concentrate consider what kind of product to create. In either case, these companies can be sold to other computing services (such as complex play Angela Games commercial databases) to profit, which is not offered by Facebook. Facebook was willing to assume these risks. When the 2013 acquisition of Parse, Facebook stock price even lower than the $ 38 IPO when. According to two people familiar with the company's plans at that time, Facebook was not yet developed a strong mobile advertising business, so eager to explore other businesses, hoping to profit in the future. Because no authority to speak on behalf of the company, both on condition of anonymity. Parse seems to be a good opportunity for a business expansion. At that time the Internet company is in a major change in the industry among desktop computer users have to abandon more and more dependent on mobile devices. Facebook take into account, in the smart phone era, Parse can make the company the opportunity to become base a whole new generation of mobile applications developers. Now everything has changed. Facebook is creating new revenue record, its mobile advertising business is booming, the company is currently 80% of advertising revenue comes from mobile devices. With Facebook fortunes, but the most good for the business to pursue other business interests dwindling. Instead, the company began the initiation of other thoughts, you want to develop in a certain way, one day be able to grow and Facebook advertising-based core business areas, and this will bet bigger and more bizarre. Facebook also have to invest millions of dollars in capital and engineering talent is more important to make Parse business fully developed, better foothold in the Amazon, Microsoft, Google and other rivals before. In addition, Facebook has dropped the two stakes adventure: virtual reality platform Oculus and information service WhatsApp. Both were present to Facebook bring substantial benefits. By developers to build applications, Parse may have touched millions of users, but the size of Facebook's look at this is nothing. On Facebook with over 15 million registered users, even the 15 million customer base, but also accounted for 1% of the audience. It now appears that the value of the end seemed less Parse made their pay. "Looking ahead, we hope to put more resources into the analysis, monetization, found and certification have high impact products and services," Facebook spokesman Michael Kirkland (Michael Kirkland) said in a statement. "So we have to make tough decisions, we will gradually reduce support for Parse's." Other Silicon Valley companies are also facing a similar predicament. In its heyday, Cisco Systems (Cisco Systems) suffer internal revenue over one billion US dollars to build the business pressure, failing that, will not affect the entire company. And the other did not seek rental business cloud computing and play girl games software services, the need to seek a breakthrough in essence from the social network Facebook. Facebook will provide a set of tools and one-year window period using Parse developers to migrate data from the platform to the other servers. "We are proud of the community together and Parse achievements, we thank them for their support," Kirkland said. Frozen Games - Juegos de Frozen - Jogos de Frozen - Permainan Frozen - Игры Холодное сердце
Giochi di Frozen - Frozen Spelletjes - Gry Kraina lodu - Elsa Spiele - Jeux de Frozen - Elsa Oyunlari