Electricity supplier burn bet tomorrow hand car trading volume break 10 million next year

In the new car market overall downturn, the used car market continued to show growth trend play baby games. Yesterday, the Beijing Chinese Commercial News reporters Cong Zhong and Guo Qiju Dealers Association (hereinafter referred to as "Automobile Association") was informed, in accordance with current trends, 2016 will be the peak, the second-hand car market transaction volume will exceed ten million, at the same time, the moment Used car major electricity supplier is crazy burn marketing, thus trying to seize the market. The industry believes that second-hand car burn electricity supplier behavior is difficult to seize the market for a long time, the platforms should be visible to the used car market as the core, under the rich line channels. Ten million market Automobile Association monthly to analyze the situation released data show that, in 2015 from January to October the national used car market cumulative trading volume 7,553,900, compared to 3.36 percent the same period the previous year, total turnover of 442.122 billion yuan. Deputy Secretary General of China Automobile Dealers Association, Shen Rong said that in October affected the used car market decline in trading volume, trading volume this year, second-hand car market reached to reduce the possibility of millions of vehicles. "According to the previous forecast, this year's second-hand car market transaction volume will exceed ten million, but because of second-hand car market in October movement in trading volume with major trading regions marked decline this year, increasing the difficulty of millions of used car breakthrough vehicle. "Shen Rong said. Secretary-General of China Automobile Dealers Association, Danny Xiao three that, while increasing the difficulty of this year exceeded ten million, but the second-hand car market next year will be the peak year and officially break ten million. "Five or six years ago, in response to the financial crisis, the government introduced a three automotive industry policy, one of which is to buy smaller cars halved purchase tax, vehicle sales rose, with this group of car replacement cycle is approaching, next year will be the replacement of the peak. In addition, in accordance with the relevant policies of the eighth session of the Fifth Plenary Session, second-hand cars will establish a national unified market, some policies that hinder the development of play baby games second-hand vehicles might get clean, adjust. "Three Danny Xiao admitted. Crazy burn electricity supplier With the arrival of the second-hand car market peak years, the emerging second-hand car electricity supplier by investors blitz. According to the Automobile Association released data show that the first half of 2015, domestic second-hand car business platform with a total investment amounting to $ 440 million. Among them, the car easy to shoot D recently completed a round of financing, access to $ 110 million, second-hand car excellent letter also completed the $ 170 million Series C round of financing. And in obtaining financial support, second-hand car began to subsidize electricity users through the hype and burn to seize the market. Public information, excellent letter to 30 million yuan used car prices had captured "Chinese good voice" final 60 seconds of advertising, in addition, sources said, just straight and 58 "separation" and "seeds used car Sell ​​network "currently advertising has reached several hundred million dollars, and some second-hand car business platform to attract users at their own expense subsidy consumer transaction costs. Insiders pointed out that the second-hand car and subsidies for electricity providers to promote its major users in order to seize the market, to expand its influence, in fact, now mostly used car electricity suppliers are peibenzhuanyaohe. In "seeds directly sell second-hand car network" for example, just released in Q3 58 earnings report, the company net profit year on year change by the deficit, which, for the "seeds directly sell second-hand car network," the investment is resulting in net loss the main reason. O and O showdown Although second-hand car electric providers (Online) currently massive, but it seems in the industry, electronic business platform burn mode hard into used car sales main. It is understood that the current domestic used car of the physical market (Offline) about 65% market share, accounting for second-hand car market dominant position, the domestic used car electricity suppliers accounted for only 5% -10% market share. Data show that the first half of 2015 second-hand car market overall trading volume of 4.609 million, the overall transaction size is 478,000 electronic business platform. Analysis of the industry, the current second-hand car burn electricity supplier through subsidies and advertising and marketing is difficult to become the main sales of second-hand car market, used car market is a very great importance to the field and line experience in the market, at present a lot of second-hand car business platform are facing more than online, offline shortage dilemma, after the number of customers increased, because the platform does not lower their offline channels, appear to fall directly to the customer's car, it is play Frozen Games difficult to obtain high profits, the platform operator but the cost dramatically, along with second-hand car market development, which will become the largest electricity supplier of used car weakness. Shen Rong also believes that the Chinese used car electricity providers, should pay attention to combine online and offline, with the physical market as the core technology platform to support Internet products, not simply just pay attention to the concept of the Internet.