Digital music platforms and TV shows how "conspiracy" Fun IP?

In recent years, various types of prime-time variety shows to occupy a great screen trend,play Barbie Cooking Games become the talk of gossip, almost every family has at least one television station stall "signs" of variety shows, including not only local production of programs, as well as from IP resources abroad. And this one, the draft, reality and music shows, and more are enduring representation type. Such as talent shows, although unlike the year long era of ultra-fast men and women like hot, but still Rao Yousheng machine, and unlike the previous draft, mainly single people, today's draft began to groups of, for example, Zhejiang TV's "Burn juvenile "Wait. In addition, the draft model also began to move toward diversification, such as the Oriental TV "Voice of China" to go is the "good sound" + "I Am a Singer," the merger route, from the stars to pick directly, it is worth mentioning that, "China Sound "also wore look Grammy" International singing competition show "title, limelight without the two. But puzzling is that both in Baidu Index, or on the microblogging heat, "China Star" but had not as "burn it boy", the latter in both indicators can be said to be a meteoric rise, the index has been gradually increasing - stands to reason that, with Cui Jian, Liu Huan, Sandy sits, is the big gathering of the guests involved in "China Star", their appeal and influence are less likely to be inferior to the majority of people are prime players "Burning it boy ", then the reason in the end what is it? It was attributed to Zhejiang TV programs to build capacity and momentum has been tremendous progress in the past two years, that this is broadcast platform problems, because the impact of each other between the platform and the program is too great, a good platform capable of holding good programs from a file, a popular IP also a platform with the fire. From this point on, said, "China Star" concerns better than market expectations so high, may be related to the Oriental TV broadcast platform is not without relevance. Platform for the significance of the program, there is another evidence that the two partners in the exclusive audio programs on - "China Star" and QQ music collaboration, and "burn it juvenile" is with more than music platform "half "cool dog, cool music together is also poor performance, such as" burn it boy ", the number of votes from only cool dog music reached two million is huge, that is to say, cool dog music for" Burning Bar juvenile "relationship, already more than just a simple content output channels of. In fact, the online music platform for music programs have cooperation with one or two years longer to do, but with the gradual awakening awareness of copyright two years, coupled with the boom music class program, which also tend to have the exclusive audio resource and flagship trend, in addition to the old classic example of an online music giant cool dog last year and "masked Singer", and this year with the "burn it boy" of cooperation, there is the above-mentioned QQ music and the "China Star . " It is worth mentioning that the domestic play Dora Games online music Big Three "KAT", and by the acquisitions to everyday sounds and music after the formation of Ali shrimp music, in this area has been little action, which is the accumulation of copyright Ali music performance a microcosm. But for the moment, the majority of online music collaboration platform, and music programs, only focus on the content of cooperation channels, such as QQ music is only the "China Star" audio resources, although standing on online music platform perspective that offers resources are the most direct and most reasonable task, but it must be clear that this does not mean that online music platform and the prospects for cooperation between the television program limited thereto. This is from the cool dog with cool music and "burn it boy" of cooperation can be seen, in addition to the former providing the latter's exclusive Instant Live audio soundtrack, for users to listen to share, but also a special page on the line, and allows users to for all contestants to vote for the program of followers who, after being conquered by the sound of the votes cast, often the most real and most have reference value, while allowing users to hold some sway, to some extent on will bring more interactivity and a sense of participation. And not only this, "burn it boy" has been able to continue to cause heat, too, and cool dog, promotion and influence of cool my music platform two are related, on the one hand and a cool dog cool my music is a veteran of the domestic online music platform, the number of users among the best, on the other hand cool dog, cool music have strong music content reserves, copyright resources equally lead. Coupled with the two main audiences are generally younger age groups, the program itself and the degree of coincidence is high, it is also relatively more conducive to the promotion and publicity programs. In fact, cool dogs and cool my music has also been a platform to promote online music and TV shows depth of cooperation Pai Tau army last year in cooperation with another gear when the music program "masked Singer", is also not limited to the exclusive audio resources aspect, also launched a quiz activities, all the user has the opportunity to directly participate in quiz site, become a popular group, a member of the commentary guess. In addition it also launched a "masked singled out King" campaign, with live acoustic accompaniment resources, so that the majority of users can also be an audience, with the star PK compete. Perhaps this is also a reason, so another big top music show "I Am a Singer" also select and cool dog music cooperation and to launch a "platinum official exclusive voting platform" - from cool dog and cool my music the action is not difficult to see that the prospects for cooperation and television music platform there is still much room to explore. And look to the future more difficult to imagine is that interaction between the two stations and networks will be further extended and deepened. For example, on the basis of communication channels and content to broaden the dissemination, integration into the social function, to show the audience a place to discuss and make, in addition, the online music platform also has more natural interactive and implantable space than mere TV, can IP marketing for the popular and play Baby Hazel Games declared fat to create new pathways, in turn attract users away from the computer and the phone, return the TV screen. And by means of large data resources online music platform, not only the energy content precise recommendation, can also quantify the effect of advertising and publicity to bring more efficient for advertisers to run ads value, etc., they are actually online music platforms and television-depth cooperation the benefits of. Look to the future, interactive online music platform station network and television stations will continue to strengthen, and even closer integration, this cool dog cool I can say is off to a good start, which ultimately also hope to paint a complete end.