页面

2016年1月23日星期六

Made smart phones occupy half

A few days ago, TrendForce market research firm announced a 2015 global smart phone play fishing games shipments data. Data shows that Smartphone brand made in China in 2015, total shipments reached 539 million in global shipments of 1.293 billion market accounted for more than 40%, the total market was close to Apple, Samsung total 547 million, growing faster than the global average. If this data is in 2014 compared to the published data, we can directly find: among the world's top smartphone maker, and Chinese-made smartphone makers add a seat, where the combined market share also increased 4.7% from the increase to this year's 2014 in 33.6%. From the research data published by TrendForce, we might be able to come to the conclusion: the domestic Smartphone manufacturer has from weak to strong, showed a powerful force in the global competition, both in total shipments, market share showed great competitiveness. Can say in 2015, the domestic smart phone, there has been considerable progress in the shipments, the rapid growth of the domestic brands, but also was a good year. But please don't be too immersed in the joy of the harvest, under the harvest, domestic Smartphone seems to be a continuation of the 2015 2014 years of development history, its still hard to cover three embarrassing facts. And high-end is not high, price is still the most important weapon High end has always been domestic mobile phone manufacturers an unspeakable pain. In 2015, the domestic have opened a "low volume, high-end escape" double-line mode. But from the results made the low-end Smartphone breakout success. Charm blue series, for example, help Meizu leapt to reach 20 million play bubble shooter units sold. But at the top end of a breakthrough on this point, pricing and sales from the two measure dimension, almost all manufacturers have died on the front line. For pricing, we define made in the high-end market, this document refers to 3000 Yuan market. Also real high-end market gap. To now in domestic high-end market most success of Huawei for, its 2015 end released of annual flagship Huawei Mate8, to I maximum of feeling, is not Huawei claimed of how many items technology breakthrough, but its 2999 started price, this is domestic current most high-end of flagship, and this a price, is than Apple in 2013 released of iPhone5S, its has of official price also is 3288; also than Huawei keeps statements its no competitiveness of Samsung, Samsung's latest midrange model GalaxyA9, the price is 3199. Can be said that judging from the pricing, we define 3000 Yuan price end of the market, in front of Apple Samsung more than a mid-tier markets. And in the end markets, apart from Huawei, OPPO, VIVO small scores, millet Note published eight is still bleak, Meizu PRO 5, resurgence of the AXON away, Nubian Z9 flagship model is true. Of course, homemade is not high priced products. Huawei MateS such as listing price exceeded 4000, but sold much less than Mate7, in January on the sale price could not be broken; Moto x in case of fall properties priced 5288, par and Apple, but at present, is still too high. These two dimensions, pricing and sales, reflecting domestic embarrassment for high-end models the status quo, he reflects is our high-end models, the most competitive are still cost-effective, 4,000 after the price consumers pay little. And review previously billed as the "Samsung, Apple's innovation weakness, made in play Angela Games the high-end market a strong advance, foothold, began to challenge the hegemony of both high-end; Apple, Samsung beware" rhetoric, in my opinion, made far from the high-end market, has made this clear. Two shipments, domestic manufacturers still rely heavily on the domestic market, weak overseas markets accounted for more than In 2015, the domestic smartphone makers collective opened the globalization strategy, in overseas markets, build sales teams, marketing, after sales outlets or even to invest and build factories, and wind, intentions in front of a crowded domestic market is saturated, and tap these emerging markets with great potential, seize the incremental opportunity, copy incremental miracle in the domestic market. But overall, the internationalization strategy of domestic manufacturers still have a long way to go. First of all in the international market have larger geographical limitations on the extension, from the current internationalization of domestic regions, most vendors have opted to enter, such as India, Southeast Asia, Russia, and Brazil and other markets. Select these areas, consideration of the potential for growth, but even more important are relatively inadequate patent protection system in these areas, but even so, the domestic manufacturers in these markets is not easy, such as millet to enter India suffered Ericsson patent litigation. Patent protection more stringent European and American markets, particularly the United States market, most Chinese did not enter. In terms of global sales, most of the internationalization strategy of domestic smartphone maker 2015 and how much sales merit. Combined with the TrendForce data and domestic vendors ' annual report card overall: TCL claimed sales in overseas markets, while its 2015 total smartphone sales to 48.004 million units. 56 million units in 2015 ZTE smartphone sales, but according to the zhongxing Qian Xuezhong said in the annual letter: ZTE 2015 in 56 million sales, sold 15 million units in the domestic market, this figure, Sunrise sold 41 million units in overseas markets, and 108 million units in 2015 to achieve sales of Huawei, 63.01 million units in shipments in the domestic market, this figure, its internal and external sales accounted for approximately 6:4. In addition to their domestic smart phone manufacturers such as millet, oppo, VIVO, Meizu in overseas markets for sales in General. From the domestic smartphone makers total shipments volume of 539 million, the domestic percentage of smartphone makers overseas is still weak, still hosted in the domestic market sales domestic Smartphone manufacturers. From these we can find: both international area and in the proportion of sales from international, the internationalization of the domestic manufacturers also is a long way to go. Frozen Games - Juegos de Frozen - Jogos de Frozen - Permainan Frozen - Игры Холодное сердце
Giochi di Frozen - Frozen Spelletjes - Gry Kraina lodu - Elsa Spiele - Jeux de Frozen - Elsa Oyunlari Three, imitating doctrine still prevails On the key technology of Chinese mobile phone manufacturer not only in 2015 is still difficult to get rid of imitation, the essential properties of follow up, in the industrial design of imitation, covet it more on the marketing skill is diligence. On the key technologies, Huawei Mate s cell phone equipped with Force and Touch technology Rob iPhone6S published prior to the release of products, for example. Although Huawei in the publicity says it: "Mate, Huawei s lead and Apple led the new Android touch revolution, Mate s is a revolutionary technology, human-computer interaction brings revolutionary change." But discerning are can see out: Huawei Mate s of pressure touch control by can achieved of function, actually is on Apple in Apple WATCH Shang function of follow, and no play out what new, and to has actual products level, carrying Force Touch technology of Huawei Mate s has is obviously of try water and Rob headlines of purpose, from results Shang for, also just earned have a marketing discourse right, Rob a headlines, had a put face Shang of addiction. Outside the company, use Sun-screen technology such as millet also call black technology, but fundamentally, millet by using technology and previously used on Nokia Lumia1520 Assertive Display technology is no different.

没有评论:

发表评论