Overheating is not Dong Mingzhu, Gree can not become a hammer

Dong Mingzhu is true to its word of a man, said to do mobile phones, Gree play Barbie Cooking Games launched their own products, but do mobile phone and do not be equated. China's mobile phone market holds-barred, not fair to say, as long as money can be blended foot, so you'll see a star machine, Internet phone, traditional manufacturers of custom machines for various purposes and the emergence of mobile phones. Subjective smartphones increasingly become the central link of intelligent home networking system and then evolved into a traditional tool vendors to seize the flow inlet, the objective conditions is the smart phone industry chain mature enough for manufacturers to spend money to be able to launch its own OEM phone. Tear out of popularity is not necessarily a good thing Over the past year, the domestic mobile phone industry's most popular word is "tear X", Mozuipizai become a hallmark of this industry, whether it is a battle of wits between executives, or public relations game levels, Gree no unexpected becomes the "tear X" team of one. "Thief, liar", which is evaluated as the head of Dong Mingzhu Gree to rival counterparts, interestingly, "China Entrepreneur" magazine was uncharacteristically rational thought Dong Mingzhu, Gree phone for marketing purposes is necessary. Participation opening stroke, more harm than good for Gree, the hammer is a precedent. Before Dong Mingzhu, Overheating spin in the mobile phone industry is a "turned upside down" from the industry's leading brands to tiny individual users, basically Overheating scolded over and over. Admittedly, Overheating and hammers phone in this way quickly accumulated a lot of popularity, coupled with the performance of the product itself is not bad, a lot of passers-by turn pink, but the old law in the war of words in the negative effects of it did not disappear, "Joe machines, Luoding force" (Steve Jobs redefined mobile phones, Overheating redefined sucker) This sentence appeared in numerous major sites in thread, so that in the subsequent conference, Overheating had each reference ridicule of friends, in this way to mitigate the negative news for the hammer brand damage. T2 has been to hammer release, there are still a majority of people rely on the old Luo constantly refresh this cognitive limit, then go to their own products whiten way does not endorse, Overheating in the early days of "unscrupulous" to hammer brand damage not only continued, and even intensified, while the old law was attributed only for their "harsh criticism from media editors liked brand", but that can not be tolerant in their views, in the old Law in Immortals Ping Tang dialogue, but with "That is their heart healthy" qualitatively these people do not agree with Overheating methodology. Mediocre quality Product out, and the second generation is also soon to be full channel distribution,play Dora Games Gree really do, but this is based on objective conditions do, said earlier, the mobile phone industry has matured enough OEM system. Since there is no real news, we can not directly associated Gree mobile phones and OEM authorities at once, but if the quality point of view, the first generation of mobile phones in terms of quality of Gree performance is mediocre, and in some ways even less paste brand products, cottage industries out of some high imitation products are better than Gree phone out of color, which is probably connected with roots in the Chinese home appliance industry for many years Gree identity does not match, by contrast, as a rookie in the hammer, but it has got the IF, Spark Industry other design award. About Gree phone reviews, we found some media evaluation, general view of "This stock 1600 yuan?", "499 yuan and no more," and "Configuring bad photo quality disappointed", "three years without change become a joke. " Less inflow of quality in the mobile phone market directly Gree locked out, final sales of only 5-6 million units, to know that this is the case the dealer reimbursement to achieve, this figure may be acceptable for the purposes of Gree, But if it is a start-up mobile phone manufacturers and even the old brand, such sales is probably not boil a second-generation product, the collapse of a large Coke phone, Sky downtime, Amoi looking to sell all precedent. In contrast, Dong Mingzhu was in front of numerous media crotch 50 million units sold, Gree right now, the use of astronomical to describe is not too much, this slogan put satellites, it is hard to her Gree and work hard all the way over, and even called the Queen of Dong Mingzhu marketing link. The patent does not equal Gree Gree phone patent Dong Mingzhu do mobile phones, clearly recognize the importance of the patent, this proactive vision is indeed fought at the grassroots level up where visionary executives, but also because of this, Dong Mingzhu in this respect there is no port mercy, such as shelling millet "If LEI no technical innovation, not have their own patented technology, it is going to lose." If you talk about patents, Dong Mingzhu these views are worth recognition, but need to be clear, or confused by Dong Mingzhu is that "Gree patent held, does not mean Gree phone patent." For nearly 30 years, Gree along the way, in the home appliance market, a lot of patent reserves, as of 2015, a total of some 14,000 patents Gree, which is nearly 5,000 more patents, known as the Chinese air conditioning industry has the largest proprietary technology enterprise, is the only not subject to foreign technology companies, but the problem lies in this patent from the majority of Gree air-conditioning industry, or manufacturing, while the mobile phone market is the lifeblood of communication patents in this field is not Gree's expertise. Optimistic, said Gree may be a range of cross-licensing and competition in the communications industry, the supply chain manufacturers, pessimistic, said the mobile phone market Gree communications patent holder about zero, so Dong Mingzhu patent arms and hands not terrible, backs did not say so hard, at least in the mobile phone market is. And Gree Dong Mingzhu, the phone really do not "every minute thing." Sales and the difference between the reality of sales are expected to 1000 times If Gree year to sell 50 million units, which is an absolute figures can be recognized, but if Gree mobile phones a year to sell 50 million units, then this figure is definitely exaggerated, although from a consumer to another consumer electronics market electronic market, it is not essentially cross-border, but it is still strange for Gree. Simply say so sales of the first generation hammer phones sold 250,000 units, a plus 1 mobile phone sales of 150 million units, the first year of 360 odd cool estimated sales of 500 million units, super music, as the phone is 4 million Taiwan has been explored in the domestic mobile phone industry for many years Meizu sales are only 20 million units, newcomers to put their sales Gree shouted 50,000,000 units, we can not say so outside Dong Mingzhu boasted a chaotic mind, but with exaggerated to describe will not be excessive. Ultimately, published transcript, when placed in front of Gree reality is sold only 50,000 units, the difference between a full 1,000 times. Gree exaggerated expectations not only in sales, but also in the product details and ideas. Gree do their mobile phones, a great sense as a star custom machine to do the feeling, the most typical is the boot screen, because in addition to star phone, basically not a conventional mobile phone manufacturers to make their start-up screen designed to be self-boss and boss Message from the picture, the taste of the product directly laid Gree tone, not to mention he is good or bad, at least non-mainstream. If the product has faith, with the boss of the boot screen to pass non-belief is not play baby hazel games even likely to become innovative, but such an approach and Gree Dong Mingzhu inappropriate, because in the mobile phone market, Gree no loyal user groups, no faithful user, it would not faith. Back ecosystem up, more and more manufacturers in addition to their own hardware, software and services to build ecological, through a set of products and services trapping the user, even Overheating have been attempts in this regard, such as to Smartisan OS as the starting point to cultivate their own user base, and in this regard, Gree only one hand from the eyes of the phone is not how, it also makes people curious, there is not much story to speak on the table, and Gree Dong Mingzhu true The hope by selling such a phone to make money?