Anti-drama television network lost again in 2016 will be drawn under what Saatchi picture?

Net play event frame "Crown Princess" and so on, from the side that position and influence today network play baby games drama. Now mention "the first year of network drama" outdated, the speed of its development more than the absolute majority of people imagine.     Last year, a lot of network drama production costs are almost equal claim to legitimacy drama, then this year has been approved or boot several big network drama, is shooting the penguins Pictures "Kyushu • Sky City" is a heavyweight drama production standards.     Earlier before, while a top-level attention Remark IP "Ghost Blows" also announced creative team behind the scenes "drama team" Hou Hongliang + Kong Sheng (work together to create the "Langya list", "Peking No War"), starring Jin is the East, Joe Chen, which is to build quality of "fine" rhythm ah! "Kyushu • sky City" reason for being concerned about the industry level, very important reason is that it will reverse input Jiangsu TV, it means "Penguin Pictures filmed a network drama, broadcast television stations take up."     Traditional, fine drama producers, production team involved, so that network drama no longer entertain a site, and have a more solid foundation, with the possible leap to primetime eligible households living room . This has not only values ​​and civilized language to be able to reach to rectify the problem is the quality of ratings, advertisers, and many other high standards are met under the product.     And television broadcast network drama theater cooperation in this week is just the beginning, "Kyushu • Sky City" is a strong episodes this summer's huge fan base and Kyushu world Tencent video, Jiangsu Satellite TV support, agitated oncoming underestimated.     In addition, the ratings achievements of the legendary summer of last year, "spend one thousand bone" real "Niangqin" Tang Lijun team, took the Penguin Pictures "rebirth of the celebrity superstar" (y'all favorite "kill sister" re-generation superstar celebrity friends) shooting, prosperity network drama market is evident. Our hard to play on the network tab, and from the investment scale, team team, the production point of view, it is no different with the drama.     By the attention paid model innovation     Promote the healthy and steady development film and television industry     Now the market is by no means self-network drama Hey behavior of several platforms, the user's preference is ultimately contributed to the prosperity of all.     2014 to 2015 one billion network drama had nine. Network drama audience is younger than the television audience groups, which is why anti lost to television network drama usually choose ten in the evening instead of gold demand out of prime-time, which now xiaonianqing not work until seven or eight points before ah go home, eat a bath to have a certain skill to watch TV is ten o'clock!     Advertisers chasing these young people gradually have spending power, network drama like a powerful play baby games magnet on the platform, with the interests and tastes of opera, drama attention to these young consumer groups together.     The most direct manifestation is paid, the video site to paid model becomes out numerous tricks to advertising, look ahead, spoilers, see The Complete Works of breath and so on, in essence is the "superiority" of all aspects of the non-paying audience "rolling."     However, very young to buy it, by paying video website audience "Portrait" for more precise content delivery and advertising, which is not annoying a virtuous circle.     2015, "Tomb" and "Diablo 2 were" two plays for the love of Fantastic Art and Tencent video for paying income so that various producers saw the power of their own high-quality content, although it can not cover the costs, but it has emerged spark, and therefore pay more diverse ways. At the same time network television drama anti lose, artist management development, game development, drama and other derivative products or make derivative works of network drama also have more ways to profit.     "Because all of the rights is in our own hands, so there is a lot of industrial chain can be seen. For example, I can go back to the issue of television, then there is the issue of income, together with the television broadcast, how breaking television traditionally dominated. "Penguin Pictures TV business unit director Fang Fang in the" 2016 network drama should ignite this "theme Sharon said.     "At the same time, you can play tricks will pull more how to pay, how to pay, is paid monthly into the content or pay separately for the play opened the package; And pay profit model is not just a certain line, it decentralization is online and offline together we can achieve this profit model. this is the year you can explore while also developing some derivatives, such as immediately do "Diablo's" drama and so on. "     Update network drama profitable way to some extent reflects the contemporary changes in consumer habits play Dora Games - emphasis on the quality of life and time-efficient than a measure of how much money, so in order to save the next time look at advertising, in order to gain better experience, it is no longer paying the psychological barrier.     At the same time also represents the charge for premium content to respect its affirmation of the value. Paid for premium content led to the improvement of the level of content producers, while paying more to improve quality and bring, creating a virtuous circle, which led to the development of the film industry.     Booming market network drama     User demand-driven industry, "focusing effect"     Network drama inspired the enthusiasm of users to watch, so that the amount of playing network drama has been steadily rising. According to network drama Guduo vertical platform network play statistics, in 2014, A-level drama a total of 29, total hits is about 9.3 billion. To 2015, when, A-level drama reached 51, with a total of about 22.9 billion clicks. Including nine drama into the 1 billion club, known as the A + drama, including "Dark by 2" "Tomb Notes" and so on.     2016, each video on the site layout network drama, fantasy class, Xian Xia, Tomb class, youth class get together and release, and form a "cluster effect":     Or through large IP, the famous production team produced high drama network to seize the market, such as penguins Pictures to the aforementioned "Kyushu • Sky City," Tang Lijun team produced "rebirth of the celebrity superstar", and Hou Hongliang team made "ghost Blows" series and "If the snail love" for the main event;     Or to extend its own brand flagship series of heat, such as Sohu video, launched the "unintentional Master" in the second quarter, "Fleet of Time: Long time no see" and "play second generation." Or by new themes to attract the eye, such as music, top gear "write command division," "Wu move heaven and earth", "dimension - in particular trouble" and other plays - this is the music, as the consistent style.     Network drama more and more loved by the audience, has become an indisputable fact, excellent production team to transfer play Barbie Games network drama production, has also been a trend in the current environment, increasing investment in network drama, drama is comparable to, and in click on the amount of network drama has been comparable with the drama.