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2016年3月14日星期一

Takeout big difference in the quality, did not think of other benefits in addition to convenience

This year, to the dormitory, the company quietly waiting for you downstairs,play Frozen Games send patient man brunch dinner - will be food delivery. Edited piece was warm, the food delivery brother takeaway joint platform behind him, take-away business, always has those people angry things. According to the "Daily Economic News" published a questionnaire to gather feedback shows that consumers are sold outside platform distribution business and are not satisfied with the complaint "is not allowed to delivery," the most, 25.3%; meals quality is also suck places , 24.7% of complaints "could not bear to look into the quality of delivery, there is a food safety hazard"; takeaway is the Internet business market at subsidized cultivated, but implementation has 18.07 percent of the consumer experience, "discount store consumption, but it is original or takeaway fare sales "situation. "In addition to make yourself less walk, can not think of any good." Takeaway O2O recalled all the Chengdu Mr. Bai Lingli so Tucao. As the industry's hot, takeout order online, phone order takeaway gradually into people's lives. However, in each of the platform to grab users burn war drew to a close, the service problems gradually exposed. "The last kilometer" is still around, but their pain points, not only food safety problems, as well as expensive food arraigned, sent to the wrong dishes, poor service orders and so on. ● Tucao one: faint smell colleagues sent food Takeout O2O growth spurt, while the phone will be able to enjoy a touch of convenience food, health and the other side is not fully trust distribution services, many food goods began to fall into "entangled the tongue." At the office to work, in addition to the cafeteria to eat outside is a small restaurant, and sometimes overtime, or when the weather is bad, Lee and colleagues will point takeout in the office resolved. One day at noon, Takeout brother sent you for lunch, Mr. Lee has not opened the boxes cover, it smelled play Anna Games faintly sour smell an expired. At first he thought he smell out of the question, no more thought, as usual, the food in the microwave heating. This heating can be incredible, rich smell before looming up. When Lee opened the moment the microwave oven door, the smell rushes, lingering in the office, my colleagues have their noses away from the side. Today, talking about what happened that day, Lee is still a lingering fear, "If it is, then dine environment can look to cook, but the food quality takeout simply can not be guaranteed, you do not know how he do it . " Lee where the white-collar crowd is one of the primary market Takeout industry breakthrough, in addition to the two campuses and family takeaway market, O2O is too "lazy" to reap the benefits, some market research data show that research institutions, 2015 Takeout O2O annual turnover is close to ten billion yuan institutions have predicted that 2017 will Takeout O2O volume more than 40 billion yuan. Industry Comments The number of users growing gratifying, Takeout delivery of health, food safety issues but they play Elsa Games could not go around the ridge. Reporters recently visited found that many fully-licensed restaurant on the ordering software, is actually a small workshop in the streets, houses more hiding "black dens" for online restaurant foundry, health worrying. Nearby residents said, where "a lot of restaurants have delivery service network, understand the situation are afraid to eat in the vicinity." Since last October 1, the newly revised "Food Safety Law" on the current popular network ordering transactions made clearly states: third-party platform provider network food business operators should be real-name registration, to clarify its food safety management responsibility; to obtain a permit according to law, it shall review its license. ● Tucao II: Church can not enjoy takeaway food discounts In the "Daily Economic News" reporter previous survey, also received many consumer complaints platform takeaway food arraigned expensive price. Some netizens said, with a shop in the same package, the price is actually higher takeout platform arraigned eat 10 yuan. "Similarly a package, on display 29 yuan takeaway internet. Who knows later in the shop doorway received leaflets, direct store ordering the same package, you need only 19 yuan." Can enjoy the benefits, businesses can compile a variety of reasons. Another netizen message said Huang, the time did not pay to enjoy the benefits, because the merchant said, "I am not a local phone number, to put it plausible." Gradually, Takeout platform and down a single store does not enjoy dine Shipping has become part of the business of the "hidden rules", "had wanted to save money, I did not expect down to eat more expensive." Lee believes that the foregoing, and dine-in take-away price differences still exist in the take-away costs. Based on his experience, Takeout fee uneven levels, some businesses charge a symbolic 1 yuan tableware and delivery, but some have to pay every fifty-six yuan delivery fee. Industry Comments Analysts believe that the current view, both the price and quality can only choose one. Under normal line of business to play Olaf Games bear the high store rent, raw material prices, labor costs, relatively low profit margins, dining O2O platform does give the line entity bring traffic, but must pay a certain discount, peeling layers of interest after both dishes but also cheap and good quality of service is basically impossible. There catering industry have suggested that China's Internet takeaway to high-end, more healthy food transition to the future, to solve the current problems Dining O2O presence, product quality, service and individual needs to win, rather than just focusing on the number of users.

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