Tesla simple design to the current challenges do better than Apple Google

Now, many consumers are faced with a simple question. Or, they are faced with a simplistic play Anna Games question, because now more and more types of smart devices, these products are also a wide variety of functions, type of complex. I think this issue is going to review the recent Apple's new conference pictures. I want to double-click My Galaxy S6 phone (lock screen) of the Home button to wake up the camera, but discovered after a relatively long period of time activation turned out to be a fingerprint reader and a mobile phone screen is unlocked, this is really funny. While this is not common, but it does make me miss each key on the phone only a function of the corresponding old days. I heard a lot of readers in the use of mobile devices have also experienced similar problems, and even use some basic software has become too complicated. Many people think of mobile devices and software too complicated. For example, a study conducted by Accenture in 2016 showed that there are a lot of things consumers intend to buy equipment, including 16% of people find the use of these things too complicated devices. Worse, 18 percent of consumers do not make these things devices connected to the Internet. JD Power In a study conducted in 2015 found that the car with a smart dashboard provides the driver with a total of 33 common automotive software functions, but one in five drivers has never been used in the past to try play Dora Games one of the 16 key features such as automatic parking function. This is not innovation or caused by slow technological progress, and these features have already been developed and formally charged products. If most people do not understand how to use them, that is the design problems. At Nike's Jordan led the design team and the group involved in the development of the Nike Stanford wearable fitness tracking wristband Fuel Band designer Jason Madden (Jason Mayden) said: "We have entered a new era, tools universality and complexity have exceeded their utility. it can not do like science projects that make ordinary people can not understand and use. " But the software is not moving in the direction of ease, in fact, it is precisely in the opposite direction. Over the years, it has been the simple words of praise for Apple designs the world. Oblong Industries designer John Andrews can Sevres (John Underkoffler) said: "We put forward some ideas 5-8 years later, the idea was first embraced by a simple first proposed by Apple." But now, even the simple first believe Apple designed the product not so simple. Now this version of iTunes is the best example. Originally just a convenient iTunes users to buy, store, and download music software program, but now they become more complex and cumbersome because Apple after another to give it added TV shows, movies, webcasts, applications, and streaming music device management and other new content. In a sense, it is like a building is constantly being expanded and refurbished, each expansion and renovation will be replaced with a new architecture. Or as Andrew may Sevres, said: "It's the beginning of a charming cottage, now adds a lot of towers above it, a parking garage, the roof also added an apron." Recently, many have long been behind Apple users and the industry have begun to criticize such Mossberg apples. Mossberg worried that Apple lost its way, lost the simple design of the original intention of the program. This may be so. But we can not expect Apple to make iTunes has maintained its appearance just launched, it is not possible, nor reasonable. Because the times are making progress, it is no longer the era of the life we ​​had. Like Apple and Google (microblogging) Such companies are constantly expanding range of products, they are no longer rigidly adhere to a certain type of hardware or software, but introduced a hardware and software combination of new products and cloud services. Apple is no longer focused on the iPod and Mac computer company, so now iTunes must have more features, but can not exist merely as a user to obtain a digital music channels. Google is no longer just a search bar on the page, but rather is a information, software and increasing equipment composed of ecosystems. Simple design play Cooking Games of these companies in the past exhibited products certainly can not meet the needs of consumers. However, while these companies to provide consumers with more and more functions, but these functions do not the way most people can use the show. Even some of the original design you want to reflect the simplicity of the product performance was also simple enough. For example, remove unnecessary words you can easily simplify product design. I often get emails from readers asking me some of the symbols on the phone is what it means. This at least shows the design of these phones is problematic, because consumers confuse their purpose. This raises another problem: a simple design is actually not a bit simple. Andrew can Sevres thinks this aspect of the problem and we hope that in our equipment (mainly smartphones) can be more useful than previous devices, can do more thing. He said: "Apple and other companies advice is to forget about laptops and desktops, all you need is this small device." He said, Jobs had the PC and tablet, respectively, compared to trucks and cars, he He says not everyone need a truck. But now, we do use mobile phones more and more, this is how ridiculous thing ah. He said: "You give people the skateboard and wheelbarrow, you can not rely on them to transport daily necessities to go home." He said, in other words not a simple universal goal in itself. He said: "If all things have become too easy, so everyone can use them, which is very dangerous, because a device is not too many features, not too many things to learn once. you come to this conclusion, you will own will into a corner, and eventually we will be caught in such a situation now being. " At the same time, as more and more digital devices in people unexpected occurrences, these problems will only become more and more difficult. As companies have to load information onto the watch dial, the thermostat on the roof and even car dashboards, effective communication will become more important than ever. These companies want to be able to seize the opportunity to change the design. Andrew can be considered a reaction Sevres Apple's new iPad Pro is made for this issue, it may realize itself in simplicity above a little too far. Tablet PC is necessary to return to the earlier design, through the support of the keyboard, touch pad and stylus to support various user behavior, rather than to go in a new set of stuff out. He said it seemed to him right. He said: "We Oblong idea is that things should be as simple, not more simple." In view of these factors and all the changes coming, and now the industry is there in a clear and concise design of the above do a better company? Maiden immediately gives the answer: Tesla. Madden said that the car company is to answer these questions from a design point of view, it is not only concerned about new technology, but also to think play Baby Hazel Games about how their products into consumers' lives. He said this requires designers and technologists who work together. Madden said: "I believe that Tesla did the best in this regard, since the beginning they said that we wanted to develop a better car, but it happened to be near the electric car they found more problems. good idea.