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2016年3月22日星期二

Apple's push low-cost small-screen phone, only to confront Huawei millet?

Even asked three times, "Good morning", a black T-shirt Apple CEO Cook went to the stage. By convention,play cooking games Cook outset reviewed over a period of time Apple's brilliant record, his speech and nothing unusual, as subsequent upcoming iPhoneSE products. "We have the world's 10 million Apple devices are using Apple products have become a very important part of people's lives, for many people, iPhone is our extension." After making a long bedding, Cook changed the subject and began to target the US government, "about a month ago, we asked a question a lot of Americans, the US government in the end to how much of our privacy right to control. Although we do not want the uS government itself in opposition, but we have a duty to protect everyone's privacy and data, it is our responsibility, we will not retreat. " The conference is to bring Apple's first conference in 2016. From the product side, the small size has become the main theme of this conference. Had been exposed 4-inch iPhone SE officially debut, also released a new, smaller iPad Pro, the screen size is 9.7 inches. In the system, the launch of Apple's new iOS 9.3 added the function can adjust the screen color temperature. As the highlight of the conference is weak, as US stocks closed, Apple shares edged down 0.01%, to close at $ 105.91. For this conference, the music, as the founder Jia Yueting is so Tucao Life: So there are distant iPhone SE of struggling on a insipid conference, Apple announced a new iPhone 5s and a hair looks like iPhone SE , a lot of crazy fruit powder, said "red iPhone" will be the domestic mobile phone disaster. Apple's innovation has been a return to a state that is smaller not bigger, really is a very drunk drunk! In order to market share, launched without the technological revolution of historical retrogression products that work together to create a new user a good value? It is not to buy a new protective case yet? Some no longer marketable iPhone January 27 this year, Apple released the latest 2016 fiscal first quarter earnings, including revenue of $ 75.9 billion,play dog games an increase of 1.7%; net profit of $ 18.4 billion, an increase of 1.9%, and net revenue a record high. At the same time, growth in revenue and net profit were both slowed occupy more than half of its revenue and profits iPhone shipments and revenue only increased by only about 1%. 5 days after the United States Eastern Time 9:41, Google (microblogging) Alphabet parent company rose 3.05%, to $ 774.92, a market capitalization of $ 539.2 billion. Apple shares fell 0.96%, to $ 95.50, market capitalization of $ 529.8 billion. Google completed Apple's market value beyond the brief. The reason is over-reliance on capital markets worried about Apple's iPhone hardware sales business model can not be sustained in the future, and Apple's new products to follow up subsequent fatigue, and add more such concerns. Apple itself showed such anxiety, although Cook claimed that the new product has become the first sales of Apple Watch smart watches, but it's never been the official sales, reflecting the results may not be optimistic. Apple recently mad to attract virtual reality, UAV project personnel move, also be interpreted as the outside world is stepping up its future business layout. Another evolution contributed to this trend more obvious factors from the Chinese market. Although the latest financial report shows that Apple's sales in the Chinese market is still maintained at more than 10% growth, but changes in Chinese economic environment, the rise of domestic mobile phone manufacturers as well as Apple's own product attractive decline, have made Apple's future is not optimistic in the Chinese market . Faced with this grim form, Apple adopted almost all technology companies in the face of weak growth will adopt the approach - "channel sink." We have seen in the domestic electricity providers in rural areas, rural finance almost all of the same routine, only this time in the field of mobile phone hardware. Since the expensive Apple phone has no longer marketable, then Apple will launch low-cost version. Millet Huawei will compete with Apple genuine Looking at the world, developed countries are subject to different degrees of impact, and the rapid development of emerging countries for mobile phone manufacturers to bring a new growth point. China as the world's largest emerging market, its enormous purchasing power to make such a "high-profile" of the enterprise Apple had cast aside. Apple had to cater to Chinese consumer preferences, deliberately introduced Tyrant gold color, and then led more than half of China's play cat games mobile phone market trend. Later, Apple also precisely aimed at Chinese female consumer preferences, the introduction of rose gold for Chinese consumers "preference" is evident. Interestingly, it iPhoneSE starting area for the United States, Britain, Canada, Australia and China, the five countries, compared to the past, a marked increase in China's heavy weight. At present, the Chinese market, millet, Huawei, represented by the sudden emergence of domestic smart phone, not only losing ground to Samsung, Apple also bear no small pressure. iPhoneSE with the $ 499 price, become since the advent of Apple's iPhone cheapest mobile phones. Its starting price of 3288 yuan in mainland China is astonishingly low, even three years ago released iPhone 5c starting price as high as 4488 yuan. Although millet and Huawei's sales were still rely thousand Yuan machine red rice and glory, but about 3,000 high-end models are also both seen as future growth focus. Throughout the first half of 2015, almost the entire company around the millet price of 2299 yuan note of millet and millet price of 2999 yuan note top version do marketing. For Huawei, its officially released in November last year, the flagship Mate8 starting price for the operators agreed to plate 2999 yuan, its full version Netcom starting price of 3199 yuan, and iPhoneSE positioned in the same order of magnitude. In China, the low-end mobile phone price war intensified, many companies face losses. To reverse the situation, including mobile phone manufacturers Meizu, including many high-end phones are regarded as the next most important product lines. "Domestic mobile phone is no reason why two years ago, a 4-inch screen designed to iPhone6s massacred. Unless, of these brands is conserved to seek death themselves." Early this morning, Meizu Nan, vice president of science and technology in their own micro-channel circle of friends Tucao . It is foreseeable that, placed in front of Apple's competitors become more numerous, including millet Huawei, including many domestic mobile phone manufacturers,play girl games the next will be a genuine contest and Apple. However, despite this, Apple is still the world's most profitable company, is still the largest market capitalization, Apple's profit still accounted for 90% of the global smartphone market, and Apple's competitors in the same industry is still a huge gap. When the century-old Nokia and Kodak, too arrogant.

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