Internet era, the printing industry how to innovate

Paper made of stretchable "sculpture", 3D stereoscopic technology into the copy protection of cultural play girl games relics and information collection, without the use of water-based ink green books organic solvent, on-demand personalized printing ...... many of the latest, cutting-edge printing technology and products, focus on appearance yesterday at the opening of the 2016 Shanghai China (Shanghai) international printing week, set a lot of the audience for printing techniques impression. Data show that last year, Shanghai printing industry output value exceeded 90 billion yuan, compared with 58.57 billion yuan in 2010, "five-second" period of rapid output growth, which private Indian enterprises output value accounted for about 60% of total output value of Shanghai printing. In recent years, the sustainable development of the printing industry is facing cost pressures and changes in market demand and other propositions. On the main forum recently held International Printing Week, State Administration of Press, Publication, Radio, Film and Television Division printed and distributed, China Printing Technology Association revealed that Wang Yan Bin, green, digital, intelligent, fusion is the future direction, to bring the Internet age At the same challenges also emerged format opportunities. "For example, printing and book distribution industry has never been so closely integrated current, front shop bookstore can implement on-demand printing, printing can also provide logistics and distribution services, and other issue." From art heritage to update equipment, the integration of innovation is the key to transformation This year, 20 provinces and cities of 206 printing enterprises exhibitors, including a representative of the 90 national printing demonstration enterprises, far more than the previous number of exhibitors. The industry will have to invest in sight "innovation", which is the International Printing Week keyword, from 2013 Focus 3D printing technology, can achieve 2014 book private customized on-demand digital printing, printing companies self-renewal brought about the whole industry vitality. Shanghai Rising Star Printing Equipment Co., Ltd. blanket staring decades seeking innovation, so that blanket marked "Made in China" brand, independent research and development of green blanket 30% sold to European and American markets, the company had developed by 5000 air cushion blanket gains awards. President of Shanghai Printing Industry Association, said Li Xinli, so that the printing industry has undergone profound changes, not only on the expansion of business volume, is more important is that the new extension sighting opportunities and play Angela Games ideas. "With the development of digital technology, the printing service market has already exceeded the original limits, new formats such as digital printing, creative printing, logistics and value-added information services and other rapid development." Opening day, the 9th Shanghai International Printing Print Awards in Week announced, "Ali mural" Panda cigarettes and counterfeit labels get publications and commercial printing type printing type of printing packaging and decoration awards respectively, while 39 points were published works material, packaging, digital printing and a dozen categories Gold printing. Open "Ali Murals", many readers amazed, superb printing technology coupled with sophisticated post-production, so that gradation murals, statues demeanor posture fiber cents, which is the industry's first mural Tibet characteristics "onto" paper . General manager of East China Operations Center Artron wearing tiger Culture Group, told reporters that the new extension of the printing industry, so that the physical paper book full of new life, "Take fine art appreciation, the collection needs to read this one has always existed, match the printing process for the paper books open up a new market space. " International Printing Week "paper · supreme" art exhibition is to show the many possibilities of paper art works like a paper becomes a trick. In the award-winning paper on which glue scalable ad, for example, the staff gently mention, like plaster head of the works can be like an accordion pull extension deformation. Shanghai Printing Industry "green footprint" in the country's leading What the mainstream of the global printing industry in the future development? International Printing Week reporter interviewed a number of industry, green printing is generally accepted option. It is understood that, "Thirteen Five" period, Shanghai will further reduce VOC Indian enterprises in the printing process (referred VOCS) emissions, packaging and printing green with international standards will be expected to "Thirteen Five" period, 10 million yuan to establish 60% of above-scale enterprises green printing system. Li Xinli said that Shanghai printing industry "green footprint" in the national counterparts in the lead. In 2011, "Press and Publication Administration published product quality inspection center Shanghai Branch and Shanghai green certification testing center", established in Jinshan national green creative printing demonstration zone,play Barbie Dress Up Games which is the country's first green certification testing center. 2010, Shanghai took the lead in the country to explore the use of the Shanghai version flexo printing school textbooks, to achieve the 2013 Shanghai school textbooks and supplementary green printing full coverage. Late last year, soft green version of "childhood" Xinhua Printing Co., Ltd. in Shanghai and India successfully test, opened the domestic flexographic printing publications milestone.